( 15 ) No Strings Attached branding identity
Branding for a hardware store offering tool rentals.
the branding is built around the concept of absence focusing on the fact that the tools are not new; they are borrowed, used, and soon returned, ready to be rented again. The entire branding is wrapped in a
rental card design that displays the usage history
of each rented tool.
made in Bezalel Academy
2022
( 01 ) Hardware poster
( 02 ) Hardware poster
( 03 ) Hardware poster
( 03 ) Hardware store's packing 3d
The hardware store’s packaging design is a recycled cardboard box shaped like a toolbox.
Since the tools are pre-owned, not all of them come with original packaging. This shared toolbox is both recycled and biodegradable, reflecting its temporary journey between users. The entire box is wrapped in a rental card where each user logs their rental dates, showcasing the product's history.
( 05 ) Hardware store's packing sizes
( 04 ) Rental Card