( 09 ) Rav Chen Balilot rebranding identity and web design.
Rebranding the abandoned "Rav-Chen" building in
Jerusalem, whose empty cinema halls currently
house various cultural groups staging diverse nighttime
performances under one roof. This project seeks to
give the venue an identity as a container for a wide
range of cultures while allowing the groups to promote
themselves without losing their individuality. The
branding language reflects the emptiness, abandonment,
and rust of the space during the day, contrasted with the
vibrant content that fills it at night.
made in Bezalel Academy
2023

( 01 ) Cinema Rex poster

( 02 ) MashoMasho poster

( 03 ) Hazirza poster



( 06 ) Koomkoom poster
( 04 ) Between sky and earth poster
( 05 ) Shalem dance poster
The website functions as a 3D program, allowing users to explore the venue and witness its
transformation daily through the evolving
performances and participants.

( 07 ) RavChen website
The Logo preserves the iconic Rav Chen emblem associated with the building, incorporating a contemporary update layered over it. Designed in a neon style, it echoes the nighttime ambiance of the events, lighting up like the venue itself as evening falls.

( 08 ) Logo