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( 09 ) Rav Chen Balilot rebranding identity and web design.

       Rebranding the abandoned "Rav-Chen" building in

       Jerusalem, whose empty cinema halls currently

       house various cultural groups staging diverse nighttime

       performances under one roof. This project seeks to

       give the venue an identity as a container for a wide

       range of cultures while allowing the groups to promote

       themselves without losing their individuality. The

       branding language reflects the emptiness, abandonment,

       and rust of the space during the day, contrasted with the

       vibrant content that fills it at night.

       made in Bezalel Academy

            2023​​​

( 01 ) Cinema Rex poster 

( 02 ) MashoMasho poster

( 03 ) Hazirza poster

( 06 ) Koomkoom poster 

( 04 ) Between sky and earth poster 

( 05 ) Shalem dance poster 

         The website functions as a 3D program, allowing         users to explore the venue and witness its  

      transformation daily through the evolving       

      performances and participants.

( 07 ) RavChen website

The Logo  preserves the iconic Rav Chen emblem associated with the building, incorporating a contemporary update layered over it. Designed in a neon style, it echoes the nighttime ambiance of the events, lighting up like the venue itself as evening falls.

 

( 08 ) Logo

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