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( 12 ) Herman Miller chairs Campaign design
Campaign design for Herman Miller office chairs in a
home setting. The campaign emphasizes 60 years of
original ergonomic design, highlighting the chairs’
history to prevent imitations. The home environment
shows how these iconic, professional chairs can fit
naturally into everyday life
for Pitaro, led by ETC. studio
2025
( 01 ) Building the first iconic Herman Miller chair in Herman Miller’s own studio.
( 02 ) Individual chair posters showing iconic names and creation years to emphasize their legacy.
( 03 ) Promotional video focusing on the chair’s ergonomic design and meticulous details
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